It’s happening! Fenty Beauty’s exclusive presence in Sephora is no longer because the Rihanna owned beauty brand will be available to purchase at every Ulta Beauty nationwide. Yep, that’s right. Rihanna made the major announcement via Instagram on February 17th with the caption, ”bout to be in my ULTA bag!! Dats right, I can finally confirm that @fentybeautyis officially joining the @ultabeauty fam!! March 6th”.
Currently, Fenty Beauty is available to purchase on Ulta.com and in select stores. But, this Sunday, March 6th, no matter where you are in the U.S. you’ll no longer have to search for your nearest Sephora to re-up on your Fenty.
