Beyonce and Gucci Mane is the collab we never knew we needed! For the new Ivy Park collection “Icy Park”, Beyonce made a smart move using Mr. Burr himself, rapper Gucci Mane as one of the models. It’s very on brand for Gucci Mane, the rapper known for being so icy he got an ice cream cone tatted on his face. This is honestly the best thing I’ve seen all day. She also chose up and coming rapper Kaash Paige and model Hailey Bieber to represent the new collection. Beyonce’s Ivy Park team has been killing it with the marketing and themes for the collections. The latest collection “Drip 2: Black Pack” with the Beyrobics promo was genius and this is no different. Ivy Park keeps bringing the heat, I know some wallets will be burning up!

These shoes are fire! I will be getting a pair!